These shirts are wrinkle-free at the fibre level and not just at the surface. The LAMC (Liquid Ammonia Moisture Control) treatment swells up the cotton molecules. So the shirt stays wrinkle-free naturally and gets a soft silky feel too.
The perfect lasting crease is yours with Supercrease Trousers.
The n9 anti-microbial treatment in trousers keeps microbes out.
The Deepest Darkest Black Suit is crafted from the darkest fabric ever invented by man. The fabric is composed of carbon nano-tubes that absorb 99.9% of the light that falls on it. This one-of-its-kind suit is made from 16 Micron wool in a Faille weave for a fine drape and soft feel. Time to make a statement without saying a word.
Nothing less than a new-age marvel, this Enviro shirt savas on water, detergent, electricity and time, all at once. Easy to wash, this shirt requires little or no detergent to remove dirt, that too in relatively cold water, to give you a perfectly clean shirt. Thanks to its unique low-carbon fabric, it is now easy to care for the envirnment.
Introducing Lites. Engineered to be lightest along with all the trims. Made from 100% superfine cotton in exquiste dobbies, checks and stripes, these shirts are tailored to make the wearer feel light and stylish.
Finally, whiteness, takes inspiration from the anti-ageing movement. Durawhite - the unique optical brightening agent introduced at the fibre level gives this shirt a whiteness that refuses to age.
Degree Control is first of its kind patented Swiss textile technology that makes the garment respond dynamically to your constantly changing body temperature, helping you cool when your body is warm and keeping you warm when your body is cold. When your body temperature changes, the technology senses it and makes the garment evaporate moisture accordingly. Controlling the temperature to keep you in comfort.
Black garments are known to become dull after a few washes as they lose colour. But Urbana's unique Active Black treatment makes sure that blacks stay black for longer. Because this treatment enables colours to retain their true shade even after repeated laundering.
Watch the spill roll off with this shirt. Just brush it off and erase its presence in one stroke. The Nanotex treatment at the fibre level makes this possible.